New Breed of Designer Dogwear Gives Dog Lovers a Chic Way to Pamper Pets

Los Angeles, CA July 1, 2014 – The Dog Days of Summer are arriving a little early this year. Hollywood Poochie Designer Dogwear hits the streets next week with the unveiling of the company’s new online store, located at www.hollywoodpoochie.com. The posh line of poochie apparel and accessories is also available through select pet retail establishments nationwide.

“We’re excited to get up and running,” said Dana Schlobohm-Walczuk, Director of Design and Marketing for Shirley of Hollywood, Hollywood Poochie’s parent company. “Our original lineup of Hollywood Poochie products start shipping next week, and we’ll be introducing our ultra-glam Pink Carpet Collection at SuperZoo on July 22nd.”

Hollywood Poochie was introduced at America’s Family Pet Expo in Costa Mesa April 25-27, where a record 40,000 pet lovers were treated to a sneak peek at the new high-end line. After selling out of merchandise—and leaving customers begging for more—the company ramped up production to market an initial 23 products, with plans to launch new products and colorways throughout the year.

The Hollywood Poochie product line features top-quality, pamper-perfect apparel and accessories for dogs: corset harnesses for girls, vest harnesses for boys and bling collars for both, all coordinating with leashes to make a complete fashion ensemble. The fully lined harnesses are made in the USA, with adjustable Velcro neck and chest straps to assure a comfortable fit and sturdy metal D-rings and snap hooks to secure the leashes. Designed to fit toy, small and medium dogs, the harnesses are available in sizes XXS – L. Collars come in sizes S (13”) and M (15”) and leashes come in 4-foot lengths and a retractable style.

• Corset Harness. The Hollywood Poochie corset harness is a prima dogga’s dream. Stylish satins, brocades and tapestries are finished with lace overlays, tulle bows and row upon row of ruffles and rhinestones.

• Vest Harness. The Hollywood Poochie vest harness is menswear for dogs. Faux leather, sateens and woven plaids are fashioned into classic vest or jacket styling, with shirt collars, bow ties and covered button detailing.

• Bling Collar. Hollywood Poochie bling collars are serious star power, with flashy rhinestones, swags of teardrop crystals and triple strands of faux pearls encircling an adjustable buckle collar.

• Leash. Hollywood Poochie leashes mix-and-match with Hollywood Poochie harnesses and collars. Made of faux leather and satins accented with rhinestones and lace, they’re a must-have fashion essential.

For more information on Hollywood Poochie products and collections, visit us at Booth 8148 at SuperZoo or contact us at press@hollywoodpoochie.com.

About Shirley of Hollywood
Established in 1948, Shirley of Hollywood is one of the world’s leading lingerie brands. Privately-held and family-owned, Shirley designs, manufactures and sells high-end intimate apparel to the retail trade. Shirley’s diverse product line features more than 600 styles of luxurious lingerie in nearly 6,000 varieties of size and color, available online and in more than 3,500 retail outlets throughout the U.S. and abroad.

Download a PDF of the press release here.

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