HOLLYWOOD POOCHIE PRESENTS THE PINK CARPET COLLECTION

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Exclusive New Canine Couture Collection Brings Glitz, Glamour and Movie Star Style to SuperZoo—the National Show for Pet Retailers™

Los Angeles, CA July 1, 2014 – Calling all diva dogs—Hollywood Poochie is rolling out the pink carpet for its newest, swankest collection of designer dogwear. Designed for the most special of occasions, the ultra high-end Pink Carpet Collection will premiere at the SuperZoo Pet Expo July 22-24 in Las Vegas.

The Pink Carpet Collection is the epitome of canine couture, targeting upscale pet owners and their canine companions with high-wattage sparkle worthy of the most extravagant Hollywood event. The Collection will debut fancy dress and vest harnesses named after iconic Hollywood stars—stars called Marilyn Muttroe, Audrey Hepbone and Bark Gable. The harnesses can be accessorized with leashes and jeweled bling collars that coordinate into elegant ensembles appropriate for the most rarified affair.

The Pink Carpet Collection is the glam-de-la-glam of the dog world, fashioned from the same couture-quality satins, velvets and tulles that Hollywood Poochie’s parent company, Shirley of Hollywood, handpicks for its luxurious lingerie. Every harness is fully lined and lavishly embellished from an exclusive stock of more than 200 handworked laces, trims, faux jewels and beading, selectively sourced from all over the world. The harnesses themselves are made in the USA.

“It’s black tie and bling,” said Dana Schlobohm-Walczuk, Shirley of Hollywood’s Director of Design and Marketing. “Everything from the most elaborate ballgown harness to the least expensive leash has sophistication, drama and a definite wow factor. There’s nothing else like it.”

If it sounds over-the-top Hollywood, it is. Swirls of metallic eyelash lace and sprinkles of rhinestones flash like diamonds under lights. A beaded sequin appliqué is the crowning glory to tiers of iridescent netting over satin. Black and silver sequins zebra into a sparkly tulle ballerina skirt.

Ritzy though they are, Schlobohm-Walczuk is quick to add that Pink Carpet apparel and accessories are fully functional and carefully crafted with an eye toward the dog’s safety and comfort. Sturdy metal D-rings and snap hooks might dazzle with rhinestones, but they’re double-stitched for secure handling, and blinged buckles and satin-covered Velcro chest straps adjust for a comfortable fit.

“Every dog has a celebripoochie inside,” Schlobohm-Walczuk said. “A little shimmery satin and swag bring it right out.”

Hollywood Poochie’s Pink Carpet Collection will be available for previewing in Booth 8148 at SuperZoo July 22-24 and on the Hollywood Poochie website, www.hollywoodpoochie.com, starting July 22.

For more information on Hollywood Poochie products and collections, visit us at Booth 8148 at SuperZoo or contact us at press@hollywoodpoochie.com.

About Shirley of Hollywood
Established in 1948, Shirley of Hollywood is one of the world’s leading lingerie brands. Privately-held and family-owned, Shirley designs, manufactures and sells high-end intimate apparel to the retail trade. Shirley’s diverse product line features more than 600 styles of luxurious lingerie in nearly 6,000 varieties of size and color, available online and in more than 3,500 retail outlets throughout the U.S. and abroad.

Download a PDF of the press release here.

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