About Us

Welcome to the Family!

We understand that your dog is more than a pet; he or she is part of your family. Our pets are part of our family, too, and so are our customers. Hollywood Poochie is a family business, owned by Shirley of Hollywood, one of the world’s leading luxury lingerie brands. We started as a small notions supplier in 1948 and grew to an international lingerie and apparel wholesaler, designing and manufacturing more than 600 high-end styles a year. Three generations of the Schlobohm family have taken great pride in maintaining our uncompromising standards, continuing our commitment to fine craftsmanship and serving our customers, whether they have two legs or four.

We design our dog apparel the same way we design our human apparel—to fit, flatter and give a unique sense of style. We handpick fabrics that are soft and comfortable, choosing colors that are rich and vibrant. We finish every Hollywood Poochie garment with dressmaker details, like ruffles, pleats, buttons and bows, perfectly embellished from our stock of more than 200 laces and trims. Our vest and corset harnesses are fully lined, and even the smallest garment is well cut and beautifully made, with the quality construction of a designer label—flat lining, covered buttons, bound edges and strong, straight seams that won’t pull apart or ravel.

Like you, we want the best for our best friends. Hollywood Poochie pampers our pets and makes them feel special. It’s a little taste of luxury and a lot of style for the canine members of our family… and all of us who love them.